Yes, this link is to one of the many tributes from the time of Steve Jobs' death, but it's a reminder of how design can win the recognition it deserves in the mainstream, when handled with impenetrable charm.
Although Caplan's claim that, through the thousands of sincere laudations Jobs received, that perhaps the recognition that design = good business sense was finally getting through, I cannot agree. For me, it reiterated for clients that design is best in the hands of big business, Jobs being the modern Walt Disney — a visionary, larger than life, with words of good design advice that were absorbable to anyone. This meant the small business manager felt, reading these words, as forward-thinking as he was. The normal, everday mid-size design studio still sits on the periphery.
Or you may disagree entirely!