Designers Who Read

Graphic Designers Probably Won’t Read This . . . But, by Mr Keedy

1280 words
7 mins
Originally published 1/1/1993

Read the article — This is essentially an early 1990s tribute that takes a swipe at the poor attention span of designers in recognising their own potential in being able to build something as unique, exciting and honest as Emigre magazine was, at its height.

Reader discussion

Oct. 10, 2014, 7:32 p.m.— Rachel

This was definitely the elite attitude of the time - that, coming into the 1990s, designers were focussed on deconstructivism and emotionalism in design, and rebelling against the technical jargon (and wordiness) of the profession. It was about doing it as they felt. Emigre was a product of this too, but at least now we have documented thoughts on what its existence meant, because someone bothered to write about it.

Oct. 10, 2014, 6:32 p.m.— Tom

Enjoyable and honest summary of his attitude towards the design process overtime - scouting vs retreating. I can relate.

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